Web Monetization
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Published on August 25, 2025
What is Web Monetization?
Web Monetization is a payment protocol that allows websites and content creators to receive micropayments directly from their users. It leverages the Interledger Protocol (ILP) to facilitate these payments, often using a cryptocurrency such as Coil or other compatible payment methods. Unlike traditional advertising models, Web Monetization allows for a more direct relationship between creators and their audience, creating a sustainable income stream for content creators without relying heavily on ads or subscriptions. By connecting a website to a payment pointer, users with compatible wallets will automatically send micropayments as they browse.
Q&A
How does Web Monetization work technically?
Web Monetization uses the Interledger Protocol (ILP) to transfer small amounts of money from users’ wallets to content creators’ accounts. A payment pointer, essentially a unique identifier, is embedded in the website’s code. When a user with a compatible wallet visits the site, micropayments are automatically streamed to the creator based on their browsing time.
What are the benefits of Web Monetization for content creators?
Benefits include a more direct income stream, reduced reliance on ads, increased independence from platform-imposed monetization rules, and a more sustainable model for small and independent creators. It also empowers users to directly support content they value.
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