Retargeting

What is Retargeting?

Retargeting, also known as remarketing, is a digital marketing technique used to re-engage website visitors who have previously shown interest in a product or service but didn’t complete a desired action (e.g., purchase, sign-up). Through the use of cookies and tracking pixels, advertisers can identify these users and display targeted ads across various online platforms like social media, search engines, and display networks. This personalized approach aims to increase conversions and brand recall. For example, if a user browses a specific product on an e-commerce website but leaves without purchasing, they may encounter ads for that same product later on other websites they visit.

Q&A

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