Gen Z

What is Gen Z?

Gen Z, also known as Generation Z, refers to the demographic cohort succeeding Millennials. Generally considered to have been born between the mid-to-late 1990s and the early 2010s, Gen Z has grown up in a technologically advanced world heavily influenced by the internet, social media, and mobile devices. This context shapes their values, communication styles, and consumer habits, influencing online trends and behaviors significantly. Examples of their influence include the rise of TikTok, the evolution of influencer marketing, and changing perspectives on social issues.

Q&A

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