Review Bombing
By
Published on August 29, 2025
What is Review Bombing?
Review bombing is a coordinated effort by a group of individuals to overwhelm the review section of a product, service, or entity with overwhelmingly positive or negative reviews, often with the intention to manipulate public perception or harm a reputation. This is often done as an act of protest, due to perceived injustice, or as a coordinated online attack. It’s considered a form of online manipulation and can significantly impact a business’s reputation and online presence.
Q&A
Is review bombing always negative?
No, review bombing can be both positive and negative. While it’s most commonly associated with negative reviews used to sabotage a business or product, it can also be used to artificially inflate ratings, though this is less common.
How can businesses protect themselves from review bombing?
Businesses can mitigate the effects of review bombing by actively monitoring their reviews, responding promptly and professionally to feedback (both positive and negative), and reporting suspicious or coordinated review activity to the platform hosting the reviews (e.g., Google, Yelp, Amazon).
What are the legal implications of review bombing?
The legal implications of review bombing are complex and vary depending on the jurisdiction and the specifics of the campaign. In some cases, it might constitute defamation or violate terms of service, especially if false or misleading information is deliberately spread.
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