Online Reputation Management (ORM)
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Published on September 9, 2025
What is Online Reputation Management (ORM)?
Online Reputation Management (ORM) is the practice of tracking and influencing the information people find about a person or business online. This involves monitoring online mentions, managing reviews, addressing negative feedback, and proactively building a positive online presence. It’s crucial for individuals and businesses seeking to protect their image and maintain a positive public perception in the digital age.
Q&A
Why is ORM important for businesses?
Positive online reviews and a strong online reputation are crucial for attracting customers. ORM helps businesses monitor their online presence, address negative feedback constructively, and boost their search engine rankings to improve their visibility and attract more clients.
How can individuals manage their online reputation?
Individuals can manage their online reputation by regularly monitoring their online presence using Google Alerts, proactively building a positive online profile through social media and professional networking sites, and addressing any negative comments or reviews responsibly and professionally.
What are some common ORM strategies?
Common strategies include monitoring online mentions, responding to reviews (both positive and negative), creating positive content (blog posts, articles, press releases), optimizing online profiles, and using reputation management software to track and analyze data.
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