Over-the-Top (OTT)
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Published on September 22, 2025
What is Over-the-Top (OTT)?
Over-the-Top (OTT) refers to the delivery of film and TV content via the internet, without requiring a traditional cable or broadcast television subscription. OTT services bypass traditional telecom operators’ networks to stream content directly to consumers. Examples include Netflix, Hulu, Disney+, and many others. OTT services often offer on-demand viewing, streaming, and subscription-based models, disrupting the traditional television and film distribution landscape.
Q&A
What is the difference between OTT and traditional TV?
Traditional TV relies on cable or satellite providers to deliver content, whereas OTT services stream content directly over the internet. OTT offers greater flexibility, on-demand viewing, and often a wider variety of content choices, at potentially lower cost (though this can vary).
What are some examples of OTT platforms?
Popular examples of OTT platforms include Netflix, Hulu, Amazon Prime Video, Disney+, HBO Max, and many others. Each platform offers different content libraries, subscription models, and features.
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