A/B Testing

What is A/B Testing?

A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app interface (version A and version B) to determine which performs better. This typically involves showing each version to different segments of users and analyzing key metrics like click-through rates, conversion rates, and engagement. A/B testing helps businesses optimize their websites and apps, improving user experience and achieving better business outcomes. Examples include testing different headline variations, button colors, or page layouts.

Q&A

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