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Alt Text (Alternative Text)

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Published on August 28, 2025

Alt Text (Alternative Text)

Alt text, or alternative text, is a short description of an image, video, or other non-text element on a web page. It’s crucial for accessibility, search engine optimization (SEO), and overall user experience. Context: Screen readers used by visually impaired individuals rely on alt text to convey the meaning and context of images to users. Search engines also use alt text to understand the content of images, helping improve search ranking. Examples: An image of a cat might have alt text like “Cute tabby cat sitting on a windowsill.” A video of a product demonstration could use alt text like “Video demonstrating how to use the new XYZ widget.”

Q&A

Why is alt text important for accessibility?

Alt text provides crucial information about images to visually impaired users who rely on screen readers. Without alt text, these users would miss out on the visual content, hindering their ability to understand the page’s meaning and navigate the website effectively.

How does alt text impact SEO?

Search engines use alt text to understand the content of images. Well-written, relevant alt text helps search engines index your images, improving your website’s ranking for image-related searches. This increases the visibility of your website to users searching for relevant content.

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