Dark Pattern

What is a Dark Pattern?

A dark pattern is a user interface design intentionally crafted to trick users into making unintended actions, often resulting in unwanted subscriptions, purchases, or the disclosure of personal information. These manipulative tactics exploit cognitive biases to bypass conscious decision-making. Examples include hidden costs, disguised ads, and misleading buttons. Context is key: a poorly designed interface isn’t automatically a dark pattern; intent to deceive is crucial.

Q&A

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