Dark Social

What is Dark Social?

Dark social refers to website traffic that comes from sources that aren’t easily tracked by traditional web analytics tools. This includes sharing via private messaging apps (WhatsApp, Telegram), email, or copy-pasting links. Because it’s not directly attributable to specific marketing campaigns, it presents a challenge for marketers trying to understand their customer acquisition channels. The term highlights the “hidden” nature of this traffic source.

Q&A

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