Earned Media

What is Earned Media?

Earned media refers to any unpaid publicity or mentions a company receives through its public relations or social media efforts. Unlike paid advertising or owned media (content on company websites), earned media is generated organically through positive word-of-mouth, media coverage, social media shares, and user-generated content. It’s a powerful form of marketing, as it’s perceived as more authentic and trustworthy than paid advertising. Positive reviews, mentions in news articles, and viral social media posts are all examples of earned media. Building strong relationships with journalists, influencers, and customers is crucial to securing positive earned media.

Q&A

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