Online Identity

What is Online Identity?

Online identity refers to the persona or character a user projects online, encompassing their digital footprint across various platforms. This includes usernames, profiles, content shared (text, images, videos), interactions with others, and the overall impression they create. It’s shaped by both conscious choices (profile pictures, bio descriptions) and unconscious behaviours (online activity patterns, communication styles). Context is crucial; an online identity on LinkedIn will differ significantly from one on TikTok. For example, a professional might cultivate a formal online identity on LinkedIn while maintaining a more casual persona on Instagram.

Q&A

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