Over-the-Top (OTT) Streaming
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Published on August 25, 2025
What is Over-the-Top (OTT) Streaming?
Over-the-Top (OTT) streaming refers to the delivery of film and television content over the internet, without requiring a traditional cable or satellite TV subscription. OTT services bypass traditional distributors, providing direct access to consumers through dedicated apps and websites. Context includes the wide variety of services available, from Netflix and Disney+ to niche platforms. Examples include streaming movies on Netflix, watching live TV through Hulu + Live TV, or accessing exclusive shows on HBO Max.
Q&A
How is OTT different from traditional cable TV?
OTT streaming services offer on-demand content and often operate on a subscription basis, allowing viewers to choose what they watch and when, unlike scheduled programming on traditional cable TV. OTT also typically offers a more customized and personalized experience.
What are some advantages of OTT streaming?
Advantages include greater content choice, flexibility in viewing (on-demand, anywhere with an internet connection), lower cost (potentially, depending on the number of subscriptions), and the avoidance of traditional cable contracts.
What are some disadvantages of OTT streaming?
Disadvantages can include needing a reliable internet connection, the potential for subscription costs adding up, and the necessity to manage multiple subscriptions across various platforms.
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