Zoomers
What is Zoomers?Zoomers is a slang term for Generation Z (born 1997-2012). It's a playful and widely understood shorthand reference to...
Zero-Party Data
What is Zero-Party Data?Zero-party data is data that a user *explicitly* and *proactively* shares with a brand. Unlike first-party dat...
Zillennials
What are Zillennials?Zillennials are a micro-generation bridging Millennials (born 1981-1996) and Generation Z (born 1997-2012). They ...
Zoom Fatigue
What is Zoom Fatigue?Zoom Fatigue is the mental exhaustion stemming from extended use of video conferencing platforms like Zoom, Google...